The CRAFT Method
Visual storytelling for lifestyle brands that value connection, craft, and authenticity.
Whether you’re launching a product, telling your brand story, or capturing your process — I create films and photos that feel like you.
Trusted by
Most Lifestyle Brands Are Great at Creating Beautiful Products
But Struggle to Make Their Audience Feel Connected
And when you don’t have a plan to create visuals that connect you:
→ Show what you do, but not why it matters
→ Struggle to build true connection with your audience
→ Miss the chance to invite people into your brand’s world
Telling your brand story shouldn’t feel this disconnected
“My approach to storytelling changed in Portugal. Inside a factory, watching the process unfold by hand, I realized visuals mean more when they reveal what’s beneath the surface.
That’s when I realized what’s missing in most brand visuals: the why.
The heart. The human hands behind it all.
Now, I help lifestyle brands move beyond just selling and start connecting.”
You don’t need more content.
You need connection.
The CRAFT Method is my signature storytelling approach — designed to help lifestyle brands turn their values into loyalty and connect more deeply with their audience.
Introducing The CRAFT Method.
I work with:
Founders who care about craft and community
In-house creative and marketing teams creating with clarity and intention
Agencies and production companies seeking a partner who understands both craft and brand
Who want to build trust, deepen connection, and show the why behind what they do.
And while I often work with brands rooted in craft, this approach is just as powerful for any founder, team, or agency who believes in thoughtful storytelling.
I lead every project behind the camera and bring in a trusted team of producers, crew, and collaborators tailored to your story and scope.
If You’re Ready To:
Elevate your brand with visuals that match the care behind what you create
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Have a cohesive, cinematic visual library that reflects your values and vision
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Connect with your audience through story-driven visuals that feel human
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Collaborate on a creative process that makes you feel seen, involved, and inspired
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Show your community the why behind what you do not just what you sell
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Then The CRAFT Method is for you.
Meet Your Director
I’m Jakob Wandel
I am filmmaker, photographer, and the creative lead behind The CRAFT Method.
Before I ever picked up a camera, I spent four years in the Navy as a mechanic. That time taught me discipline, leadership, and how to work with precision — all of which still show up in how I lead creative projects today.
I spent years touring with musicians, capturing energy and emotion in the moment. But everything shifted for me on a project in Portugal, documenting the process behind a brand’s products. Seeing how many hands touched each item changed the way I thought about storytelling — and made me want to tell those stories more intentionally.
I partner with founders, creative teams, and agencies who care deeply about what they make — and why they make it. I’m not just here to deliver polished visuals. I’m here to help you tell the kind of story that makes people feel something.
Trusted by Brands and Agencies Across Industries
How It Works
Plan with Purpose
It starts with a Brand Story Discovery Session — a deep-dive conversation to uncover your values, voice, and vision.
Blueprint
You’ll receive a Custom Strategy Blueprint outlining what we’ll create, how we’ll tell your story, and what’s needed to move forward with clarity.
Create
Production begins — film and/or photography captured with a curated crew, designed to reflect the heart of your brand.
Deliver
Final visuals are delivered with care — ready to share, connect, and create lasting resonance with your audience.
Is This For You?
This is for you if
→ You care about how things are made, not just how they look
→ You believe brand trust is built through honesty, craft, and consistency
→ You believe your story matters as much as your product
→ You’re ready to slow down, create with intention, and tell the story your audience deserves to hear
This might not be the right fit if:
→ You’re looking for quick-turn, high-volume content
→ You’re hoping for a one-person crew to show up with a camera and do it all
→ You’re not ready to invest at a level that supports custom storytelling and intentional production, typically starting at $20K
If that sounds like you, I’d love to talk.
Crafted With Care. Made to Connect.
You’re building something that connects.
I’m here to bring it to life with care, clarity, and a perspective shaped by exploration.
CRAFT - Lockeland Leather — Short Brand Film
Reformer Design — A Cinematic Study in Functional Interiors
Ready to Tell the Story Behind What You Create?
If you care about what you’re building and how it’s shared, let’s talk.
Whether you’re launching something new or ready to show up more intentionally,
I’m here to help bring your story to life with visuals that connect.
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I collaborate with founders, creative teams, and agencies across industries. If you value craft, story, and intentionality, we’ll likely be a great fit.
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Most projects are booked 4–8 weeks in advance. Reach out early to discuss scope, timelines, and availability.
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Yes — in fact, most of the work I do is travel-based. Whether it’s across the country or internationally, I’m often on location to capture brands in the environments that matter most to their story.
Frequently Asked Questions
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Absolutely. I offer ongoing collaborations for brands looking to create consistent storytelling across seasons, campaigns, or series-based work. If you’re thinking beyond a one-off shoot, let’s talk about what a longer-term partnership could look like.
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Deliverables are curated based on your goals and the needs of your project. Every brand and story is different, so each final package is too. Reach out to discuss what might be the best fit for you.
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Absolutely. I bring in trusted collaborators as needed and scale the team based on what your story calls for.
