Rituil
CREATIVE DIRECTOR | PHOTOGRAPHER
Since Rituil’s launch, I’ve led creative direction and photography for the brand, shaping how its handcrafted pieces are seen.
It’s an ongoing partnership, with more shoots ahead and motion work starting early next year.
For the launch, we traveled to Portugal to photograph the makers. I proposed building the lifestyle scenes in the same locations, styling the pieces in real Portuguese interiors and landscapes so the imagery felt lived-in, organic and true to the brand’s origins.
That library became the backbone of Rituil’s website and social channels and set the brand’s visual language. The work helped position Rituil as a luxury wellness brand, contributing to features in Goop, placement in the Four Seasons, and adoption by high-end spas and wellness destinations.
Since then, I’ve continued to direct and photograph the collection, in the studio and in movement, letting the cork, wool and natural textures speak for themselves. Next up: new shoots, and video and motion work beginning early next year.