Lockeland Leather
Lockeland Leather brought me on to shape the creative direction for their new event marketing materials. My role spanned photography, video direction, and content production.
The goal: capture the energy of their events while preserving the artisanal voice at the heart of Lockeland Leather.
I developed a visual campaign that translated the tactile, community-driven spirit of Lockeland’ Leather events into compelling photo and video content. Working closely with their team, I directed and produced all deliverables to ensure a cohesive look and feel aligned with the brand’s premium identity.
The results were immediate: Lockeland Leather saw a steady increase in event bookings following the launch of the new materials. In parallel, I also featured the brand in my original docu-series, CRAFT, further highlighting their story and elevating their profile with new audiences.
