Rituil
When Rituil approached me to create imagery for their launch campaign, they wanted more than simple product photography.
Their vision was to show how each handcrafted piece could live within a calm, considered space.
Since we were already traveling to Portugal to photograph the makers, I proposed building the lifestyle scenes in the same locations. By styling the products within authentic Portuguese interiors and landscapes, we could create imagery that felt lived-in, organic, and true to the brand’s origins.
The resulting lifestyle library became the backbone of Rituil’s website and social channels, giving the brand a visual language that’s both aspirational and grounded. These images helped position Rituil as a luxury lifestyle brand, contributing to features in Goop, placement in the Four Seasons, and adoption by high-end spas and wellness destinations.
We later expanded the library with a lifestyle shoot in Arizona featuring yoga instructor Alex Buda. Set against the desert’s warm light, the images paired Rituil’s pieces with mindful movement, reinforcing the brand’s connection to daily rituals. This fresh seasonal perspective stayed true to the minimal, natural aesthetic while broadening the brand’s appeal to both wellness-focused and design-conscious audiences.
