Cometeer
Cometeer commissioned me to direct and shoot their first lifestyle photography campaign.
The brand had relied solely on studio product photography since it launched, but had recently decided to implement lifestyle photography into its marketing. I was tasked with producing, directing, and shooting this campaign.
Cometeer’s target demographic is upper-middle class, people who can afford subtle luxuries (like flash-frozen coffee delivered to their doorstep).
The goal was to find a space that felt nice but not too nice and to cast talent that felt relatable on either side of their target audience.
We had an ambitious shot list to get through but we tackled it and had some room to get creative at the end of the day which resulted in some strong images that has shown up throughout the brand’s marketing campaigns.