Paloma Street
Paloma Street is a boutique seamstress studio led by designer and maker Ru Wiggins. With a new studio space and a growing client base, Ru wanted imagery that captured the essence of her work
We spent a full day in Ru’s studio, observing and photographing her process from start to finish. Our focus was on capturing the rhythm of her craft: the quiet precision of hand-stitching, the motion of fabric moving through the machine, and the intimate details that speak to her dedication
By pairing environmental portraits with close-up process shots, we created a narrative that reflects both the personality of the maker and the beauty of the work.
The final imagery provides Paloma Street with a versatile library of brand visuals—authentic, story-driven, and reflective of Ru’s creative identity
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