Lockeland Leather
Lockeland Leather brought me on to shape the creative direction for their new event marketing materials. My role spanned photography, video direction, and content production. The goal: capture the energy of their events while preserving the artisanal voice at the heart of Lockeland Leather.
I developed a visual campaign that translated the tactile, community-driven spirit of Lockeland’ Leather events into compelling photo and video content. Working closely with their team, I directed and produced all deliverables to ensure a cohesive look and feel aligned with the brand’s premium identity.
The results were immediate: Lockeland Leather saw a steady increase in event bookings following the launch of the new materials. In parallel, I also featured the brand in my original docu-series, CRAFT, further highlighting their story and elevating their profile with new audiences.
We had an ambitious shot list to get through but we tackled it and had some room to get creative at the end of the day which resulted in some strong images that has shown up throughout the brand’s marketing campaigns.
